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Commercial spot for TV and Cinema, directed by Tony Mines for Tandem Films.

The concept came from Leo Burnett, with our brief being to realise it via stop-motion - or via techniques that look like stop-motion. The lazy solution might have been to do the whole thing in CG - but making a film using only one technology, is for little babies and Hollywood. Instead, we took the Heath Robinson approach, and told the story using just about every practical animation technique available, all the while retaining that desired stop-motion aesthetic. In the course of the thirty seconds, you will see stop-motion, CG, live action, 2D drawn, rotoscope, replacement model, photosonics, slow-motion and practical live effects work, plus some techniques that there aren't even proper names for.